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Privacy Policy

Data Protection

We have drafted this privacy policy (version 07.09.2020-311210249) to inform you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 about the type, scope, and purpose of the personal data we collect, use, and process. Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic Data Storage

When you visit websites nowadays, certain information is automatically created and stored, including on this website. If you visit our website as you are doing now, our web server (computer on which this website is stored) automatically stores data such as:

  • the address (URL) of the accessed website
  • browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and IP address of the device accessing the website
  • date and time

in files (web server log files). Web server log files are usually stored for two weeks and then automatically deleted. We do not disclose this data, but we cannot rule out that it may be viewed in the event of unlawful behavior.


Our website uses HTTP cookies to store user-specific data. In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What are cookies exactly?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies. One thing is certain: cookies are really helpful little helpers. Almost all websites use cookies. Specifically, these are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, which is the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you revisit our site, your browser sends back the "user-related" information to our site. Thanks to cookies, our website knows who you are and offers you your usual default settings. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The lifespan of a cookie also varies from a few minutes to several years. Cookies are not software programs and do not contain viruses, trojans, or other "pests." Cookies also cannot access information on your PC.

For example, cookie data may look like this:

  • Name: _ga
  • Expires: 2 years
  • Purpose: Distinguishing website visitors
  • Example value: GA1.2.1326744211.152311210249

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be stored per domain
  • At least 3000 cookies should be stored in total

What types of cookies are there?

The specific types of cookies we use depend on the services used and will be clarified in the following sections of the privacy policy. Here, we briefly discuss the different types of HTTP cookies.

Four types of cookies can be distinguished:

  1. Essential cookies: These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, continues surfing on other pages, and later goes to checkout. These cookies prevent the shopping cart from being deleted even if the user closes their browser window.
  2. Functional cookies: These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website with different browsers.
  3. Performance cookies: These cookies improve user-friendliness. For example, location entered, font sizes, or form data are stored.
  4. Advertising cookies: Also known as targeting cookies, these cookies are used to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you want to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

You decide for yourself whether and how you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete cookies, allow them only partially, or deactivate them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, change or delete cookie settings, you can find this in your browser settings:

  • Chrome: Delete, enable, and manage cookies in Chrome
  • Safari: Manage cookies and website data with Safari
  • Firefox: Delete cookies to remove data stored by websites on your computer
  • Internet Explorer: Delete and manage cookies
  • Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that you are always informed when a cookie is to be set. This allows you to decide for each individual cookie whether to allow it or not. The procedure varies depending on the browser. It is best to search for instructions on Google using the search term "delete cookies Chrome" or "disable cookies Chrome" for Chrome browser or replace the word "Chrome" with the name of your browser, e.g., Edge, Firefox, Safari.

What about my privacy?

Since 2009, there have been the so-called "Cookie Guidelines". These state that the storage of cookies requires the consent of the user. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines were not implemented as national law. Instead, the implementation of this directive largely occurred in § 15 paragraph 3 of the Telemedia Act (TMG). If you want to know more about cookies and do not shy away from technical documentation, we recommend, the Request for Comments from the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Storage of personal data

Personal data transmitted to us electronically on this website, such as name, email address, address, or other personal information in the context of submitting a form or comments on the blog, will only be used by us for the specified purpose, securely stored, and not disclosed to third parties.

We use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not pass on your personal data without consent, but we cannot exclude that this data may be viewed in case of unlawful behavior.

If you send us personal data by email – apart from this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never transmit confidential data unencrypted by email.

Legal basis according to GDPR

The legal basis is Article 6 paragraph 1 a GDPR (lawfulness of processing) that you give us consent to process the data you have entered. You can revoke this consent at any time – an informal email is sufficient, you will find our contact details in the imprint.

Rights according to the General Data Protection Regulation

According to the provisions of the GDPR, you generally have the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure ("right to be forgotten") (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Notification obligation regarding rectification or erasure of personal data or restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in a way, you can complain to the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal. The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site to make it easier for interested people to find on Google. On the other hand, the data helps us better understand you as a visitor. Thus, we know very well what we need to improve on our website to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics creates a random, unique user ID using a tracking code connected to your browser cookie. This way, Google Analytics recognizes you as a new user. When you visit our site again, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles. Your interactions on our website are measured using identifiers such as cookies and app instance IDs. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked with third-party cookies.

Google does not share Google Analytics data unless we, as website operators, approve it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

  • Name: _ga
  • Value: 2.1326744211.152311210249-5
  • Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is used to distinguish website visitors.
  • Expiration: after 2 years
  • Name: _gid
  • Value: 2.1687193234.152311210249-1
  • Purpose: This cookie is also used to distinguish website visitors.
  • Expiration: after 24 hours
  • Name: _gat_gtag_UA_Value: 1
  • Purpose: Used to throttle request rate. When Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
  • Expiration: after 1 minute
  • Name: AMP_TOKEN
  • Value: no information
  • Purpose: This cookie contains a token that can be used to retrieve a client ID from the AMP Client ID service. Other possible values indicate logout, request, or error.
  • Expiration: between 30 seconds to 1 year
  • Name: __utma
  • Value: 1564498958.1564498958.1564498958.1
  • Purpose: This cookie allows tracking of user behavior on the website and measures performance. The cookie is updated every time data is sent to Google Analytics.
  • Expiration: after 2 years
  • Name: __utmt
  • Value: 1
  • Purpose: This cookie is used like _gat_gtag_UA_ to throttle the request rate.
  • Expiration: after 10 minutes
  • Name: __utmb
  • Value: 3.10.1564498958
  • Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
  • Expiration: after 30 minutes
  • Name: __utmc
  • Value: 167421564
  • Purpose: This cookie is used to determine new sessions for returning visitors. It is a session cookie and is only stored until you close the browser.
  • Expiration: after closing the browser
  • Name: __utmz
  • Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
  • Purpose: This cookie is used to identify the source of visitor traffic to our website. It stores where you came from, whether from another site or an advertising campaign.
  • Expiration: after 6 months
  • Name: __utmv
  • Value: no information
  • Purpose: This cookie is used to store custom user data. It is updated whenever data is sent to Google Analytics.
  • Expiration: after 2 years

How long and where are the data stored?

Google has servers distributed worldwide. Most servers are located in America, so your data is primarily stored on American servers. You can read exactly where Google's data centers are located here:

Your data is distributed across different physical media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In every Google data center, there are appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters disrupt servers, the risk of service interruption at Google remains low.

Google Analytics standardizes a retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option to choose the retention period for user data ourselves. We have five options available:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion
Once the set period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition, and advertising IDs (e.g., DoubleClick domain cookies). Report results are based on aggregated data and are stored independently of user data. Aggregated data merges individual data into a larger unit.

How can I delete my data or prevent data storage?

According to European Union data protection law, you have the right to access, update, delete, or restrict your data. By using the browser add-on for disabling Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on from Please note that this add-on only disables data collection by Google Analytics.

If you wish to disable, delete, or manage cookies in general (independent of Google Analytics) for each browser, specific instructions are available:

  • Chrome: Clear, enable, and manage cookies in Chrome
  • Safari: Manage cookies and website data with Safari
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: Delete and manage cookies
  • Microsoft Edge: Delete and manage cookies

Google Analytics is a participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at

We hope we have provided you with the most important information regarding the data processing by Google Analytics. If you want to learn more about the tracking service, we recommend visiting these two links: and

Google Analytics IP Anonymization

On this website, we have implemented Google Analytics IP address anonymization. This feature was developed by Google to help websites comply with applicable data protection laws and recommendations of local data protection authorities, which prohibit the storage of full IP addresses. The anonymization or masking of IP addresses occurs as soon as IP addresses arrive in the Google Analytics data collection network and before any storage or processing of data takes place. More information about IP anonymization can be found at

Google Analytics Reports on Demographics and Interests

We have enabled advertising reporting features in Google Analytics. Reports on demographics and interests include information about age, gender, and interests. This allows us to better understand our users, without being able to assign this data to individual persons. Learn more about advertising features at

You can end the use of activities and information from your Google account under "Advertising Settings" at by checking the box.

Google Analytics Deactivation Link

By clicking on the following deactivation link, you can prevent Google from recording further visits to this website. Please note: Deleting cookies, using your browser's incognito/private mode, or using a different browser will result in data collection resuming.

Deactivate Google Analytics

Google Analytics Data Processing Amendment

We have entered into a direct customer agreement with Google for the use of Google Analytics, by accepting the "Data Processing Amendment" in Google Analytics. Learn more about the Data Processing Amendment for Google Analytics here:

Google Analytics Google Signals Privacy Policy

We have enabled Google Signals in Google Analytics. This updates the existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographics) to receive aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.

The special aspect here is that this involves cross-device tracking. This means your data can be analyzed across devices. By activating Google Signals, data is collected and linked to your Google account. For example, Google can recognize if you view a product on our website using a smartphone and later purchase the product on a laptop. Thanks to the activation of Google Signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can show you our offers on other websites as well.

Google Analytics also collects additional visitor data through Google Signals, such as location, search history, YouTube history, and actions on our website. This allows us to receive better advertising reports from Google and more useful information about your interests and demographic characteristics, including age, language, location, or gender. Social criteria such as your profession, marital status, or income are also added. All these characteristics help Google Analytics define groups or target audiences.

The reports also help us better understand your behavior, desires, and interests. This enables us to optimize and adjust our services and products for you. This data expires after 26 months by default. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. It always involves aggregated and anonymous data, never data about individual persons. You can manage or delete this data in your Google account.

Source: Created with the data privacy generator by AdSimple in cooperation with